Merry Christmas to all our readers.

Last post we shared a workflow for a customer maintenance process.

Discover how Best-in-Class companies…

  • Increase Revenue
  • Cut Costs from Lost Opportunities
  • Increase Average Transaction Value

Customers are shopping through more channels, and information and shopping experience need to be consistent across these channels. Retailers must meet the consumer’s expectations of their products, prices, promotions, and overall experience. Updated and integrated product information management (PIM) is key to providing an optimal shopping experience, regardless of the consumer’s channel of choice. This Analyst Insight assesses the role of product information management (PIM) in an omni-channel retail environment, and the impact that real-time information updating information in has on the business and the customer. Between November and December 2011, Aberdeen surveyed 80 retail enterprises for the 2012 Omni-Channel Retail Experience report. This Analyst Insight draws data and findings from this research to examine the use of PIM in today’s retail environment…
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