We shared part 4 of the closer look to transformation from TCS.


How can a digital DNA assist in transformation?

A Closer Look at Transformation – Part 5

This closer look at transformation continues with part five focused on Digital DNA; the sixth forcing function. My perspective on Digital DNA is based on a view of the business environment that is likely to exist in 2020. Enterprise DNA must reflect those characteristics that enable success in the digital world likely to exist in seven years. Business speed in the next decade and the rapid rate of change makes Digital DNA critical to future success. Today, Internet companies like Facebook, Twitter, Amazon, Apple, Google and others have fairly high Digital DNA quotients. Start-ups are born with much more Digital DNA than traditional companies, and the rate and ease at which start-ups are entering the market will continue to create a competitive environment where traditional companies are disadvantaged. Since most companies are traditional companies, the majority will enter business transformation from a challenging legacy position.

  • Growth-oriented
  • Relationship-based
  • Flat
  • Effective and efficient
  • Experiential
  • Insight and engagement driven
  • Entrepreneurial and innovative
  • Open, agile and collaborative
  • Responsive and adaptive
  • Fast, iterative and experimental
  • Powered by knowledge
  • Powered by creativity and ideas

The enterprise characteristics that represent Digital DNA are as follows:

In traditional companies, enshrined organizational policies, practices, systems, processes and structures can work against Digital DNA, thereby inhibiting digital enterprise evolution. In most companies, a complex tension exists between the traditional need to be stable and secure, and the critical need to be agile, flexible, fast, adaptive and responsive. The difference between success and failure hinges on how this tension is resolved in the coming decade.

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