Mid-size analyst upstarts are creating value faster.
The analyst world is changing for the BPOs.
One of the surprises in the 2013 Analyst Value Survey was the rapid improvement by a number of mid-sized analyst firms.
What the study has shown is not just that mid-sized firms are able to compete with the largest firms on value, but they can also grow very quickly. Firms like HfS Research, Constellation and GigaOm have built their brands very quickly, in just a few years, and are now more visible than more established firms. A great example of this is shown by the Net Influence Score from our survey, shown above.
Our survey asks the users of analyst firms about which firms have been rising in influence. Those answers got some attention from HfS Research. However alongside those positive scores, shown by the green bars above, our survey also asked which analyst firms are falling in influence (those scores are shown in red). I’ve subtracted the negative scores from the positives ones to produce a net score, shown in black. The Net Influence Score shows, for each firm, the net percentage of the respondents mentioning a firm as having rising or falling influence. This chart shows the percentages for the firms about which the most respondents had an opinion. Newer firms like HfS and GigaOm are coming from a lower base of awareness: that makes it all the more remarkable that HfS was not only one of the two firms which the most people commented on (alongside Gartner) but also had the highest Net Influence Score. GigaOm and Constellation’s scores were almost as high, but far fewer people commented on them. This also reflects HfS’s successful 50:50 income split between vendors and end-user clients, developed through compelling offers like its Sourcing Executive Council.
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